What customers search for
Examples of the searches people make when they need this work. Each one is a moment where your business is either there or it is not. These are illustrative examples, not search data.
- furnace not turning on
- heat pump installation near me
- air conditioner repair
- furnace tune up
- ductless heat pump cost
- hvac company near me
What we look at first
Every business is different and the order depends on what we find. These are the places we usually look before spending anything.
Rebate and heat pump questions. We would usually start with how well your website and ads answer the questions people actually ask about heat pumps, rebates and financing. Programs change often, so we look at keeping that information current and pointing people to the official sources. A clear, honest page on these topics tends to earn more serious enquiries than a generic offer.
Splitting repair and install campaigns. We look at whether breakdown repairs and full system replacements are being promoted with the same message. A no heat search needs a phone number and availability. A replacement shopper needs to see real knowledge, photos of tidy installs and a reason to book an in home assessment. Running them separately makes each one easier to measure and adjust.
Maintenance reminders and memberships. We look at how existing customers are reminded about tune ups and whether service agreements are offered clearly. A simple email and text rhythm from your customer list can fill quiet weeks in spring and fall. We would check that the list is clean, that opt outs are respected and that reminders sound like your company rather than a robot.
Following up on big quotes. Replacement quotes are large and the homeowner rarely signs on the spot. We look at what happens in the days after a quote goes out. A thoughtful follow up that answers common questions, restates rebate details and offers to talk again often matters more than another round of ads. We help your team keep track of every open quote.
How the seasons move demand
Heating and cooling demand follows the thermometer. Across most of Canada, the first cold snap brings a rush of no heat calls, and summer heat waves now bring cooling calls in places that rarely needed air conditioning before. In coastal BC, interest in heat pumps runs much of the year because one system handles both. Spring and fall are the shoulder seasons, which makes them the natural time to push tune ups and planned replacements before the next rush.
Common questions
Can you help us sell more heat pumps?
We can help more of the right people find you and understand their options. That usually means clear pages on heat pumps and rebates, campaigns aimed at replacement shoppers and a proper follow up process for quotes. The selling still happens in the home with your team, and we support it with better information and timing.
Should we advertise in summer if we are mostly a heating company?
It depends on your capacity and whether you want cooling work. Summer can be a good time to promote tune ups, heat pump assessments and planned furnace replacements while homeowners are not under pressure. We would look at your schedule and margins before recommending spend in any season.
Who writes our emails and reminders?
We do, in your company's voice, and you approve them before anything goes out. We keep messages short, useful and respectful of people who ask not to hear from you. Your team stays in control of what is said to your customers.
What do you need from us to get started?
Access to your Google profile, website and any ad accounts, a sense of which jobs you want more of and how much capacity you have, and one person on your team who can answer questions quickly. From there we review what exists and propose a plan within an agreed scope.