What customers search for
Examples of the searches people make when they need this work. Each one is a moment where your business is either there or it is not. These are illustrative examples, not search data.
- landscaper near me
- backyard patio design
- lawn care service
- retaining wall installation
- spring yard cleanup
- drought tolerant garden ideas
What we look at first
Every business is different and the order depends on what we find. These are the places we usually look before spending anything.
A portfolio that sells the work. We would usually start with how your finished projects are shown. Landscaping buyers decide with their eyes, so we look at whether your website and Google profile have strong, real photos organized by type of project, whether before and after shots exist and whether each project page explains the brief and the materials used.
Filling the design calendar early. We look at when you start marketing design and build work. Many homeowners plan in late winter, so campaigns, content and email to past clients should be ready before spring. We would look at your capacity, which projects you want more of and how quickly you can respond to consultations, then plan the timing around that.
Turning one time jobs into contracts. We look at what happens after a cleanup or small job. A friendly follow up offering maintenance, a reminder about next season and a simple way to book again can turn quick work into recurring revenue. We help organize your customer list so these offers go to the right people at the right time.
Neighbourhood visibility. We look at how visible you are on the streets you already serve. Truck branding, lawn signs where clients allow them, door hangers for neighbours and accurate service areas on your Google profile all reinforce each other. Landscaping spreads street by street, and the marketing should make it easy for a neighbour to recognize and call you.
How the seasons move demand
In most of Canada, landscaping runs hard from spring thaw to late fall, with design planning starting in late winter and snow clearing filling the cold months for companies that offer it. Coastal BC has a longer growing season and more year round maintenance, though heavy rain slows construction. Cleanup demand peaks in spring and fall. We would put design marketing early, push maintenance offers around the edges of the season and keep winter for planning and website work.
Common questions
We are booked solid every summer. Why market?
A full summer is great, but the question is whether it is full of the right work at the right margins. Marketing can help you choose projects, fill spring and fall, grow maintenance contracts and raise the quality of enquiries. We would start by asking which work you want more of and less of.
Do we need professional photos?
Not always professional, but they should be good. Clear, well lit phone photos taken at the right time of day can work well. We can help your crews with a simple routine for capturing projects and arrange professional photography for standout jobs when it is worth it.
Can you help with commercial maintenance contracts?
We can help you present your company properly to property managers and strata councils, with a clear capabilities page, references you provide and organized follow up. These contracts are won through relationships and proposals, so most of the work is preparation and consistency rather than ads.
What about snow clearing?
If you offer it, snow clearing can keep crews busy and customers connected through winter. We would look at whether it should be offered to existing maintenance clients first, since they already trust you, and whether residential or commercial routes make more sense for your equipment.