What customers search for
Examples of the searches people make when they need this work. Each one is a moment where your business is either there or it is not. These are illustrative examples, not search data.
- burst pipe repair near me
- emergency plumber open now
- hot water tank replacement cost
- clogged kitchen drain
- plumber for bathroom renovation
- sump pump not working
What we look at first
Every business is different and the order depends on what we find. These are the places we usually look before spending anything.
Who answers the phone. We would usually start with what happens after the phone rings. Missed calls, slow voicemail and after hours gaps cost plumbing companies more than weak ads ever will. We look at how calls are routed, whether emergency jobs are triaged quickly and whether every caller who does not book gets a text or a call back the same day.
Separating emergency and planned work. We look at whether urgent repairs and planned installs are being marketed the same way. They usually should not be. Emergency searches need fast, simple ads and a direct call button, while a tank replacement or repipe deserves a page that explains options, shows real work and invites a quote request. Mixing the two tends to waste budget on both.
Google Business Profile and service areas. We would check that the profile lists the right primary category, the services you actually want, accurate hours and the neighbourhoods you are willing to drive to. A plumber who shows up in a suburb they will not serve wastes everyone's time. Photos from real jobs and regular posts help the profile look active to the people reading it.
Reviews and quote follow up. We look at how reviews are requested and whether open quotes are being chased. A short, friendly review request sent after a job, and a reply to every review, builds trust for the next panicked searcher. Quotes for bigger jobs often sit unanswered for days, so we set up a simple follow up rhythm your team can keep.
How the seasons move demand
In much of Canada, the first hard freeze brings frozen and split pipes, and spring thaw brings sump pump failures and basement water. Coastal BC sees fewer freezes but long rainy stretches that test drains, perimeter tile and sump systems through fall and winter. Summer is quieter for emergencies and better for planned upgrades. We would plan budgets so emergency campaigns are ready before the cold arrives and planned work gets more attention in the calmer months.
Common questions
Will you take over our phones?
No. Your team keeps answering calls. We look at how calls are routed and tracked, help you spot missed calls and set up follow up for callers who did not book. If you want help with after hours answering, we can talk through the options and what each one means for your control over the customer.
We already get work from word of mouth. Why add marketing?
Referrals are the best work you get, and good marketing protects them. Referred customers still search your name, read your reviews and look at your website before they call. We make sure what they find matches what their neighbour told them, and add steady demand for the jobs you want more of.
Do we need to run Google Ads?
Not always. Some plumbing companies do well with a strong Google profile, reviews and a clear website alone. Ads help when you want more of a certain job, need to fill a quiet stretch or want to cover a new area. We would look at your capacity first and only recommend paid ads where they make sense for you.
How do we know what is working?
We set up tracking for calls, forms and booked jobs so you can see where work actually comes from. Reporting is in plain English and focused on jobs and revenue rather than clicks. If something is not pulling its weight, we say so and change it.