What customers search for
Examples of the searches people make when they need this work. Each one is a moment where your business is either there or it is not. These are illustrative examples, not search data.
- kitchen renovation contractor
- bathroom remodel near me
- basement suite renovation
- renovation cost per square foot
- general contractor for home addition
- accessible bathroom renovation
What we look at first
Every business is different and the order depends on what we find. These are the places we usually look before spending anything.
Project pages with substance. We would usually start with how your past projects are presented. We look at whether each one has strong photos, a short story about the brief, the challenges and the result, and an honest sense of scope. Homeowners want to see work similar to theirs. A handful of detailed project pages often does more than a large gallery with no context.
Qualifying enquiries. We look at whether your website and forms help homeowners understand your typical project type, budget expectations and process before they book a consultation. Renovation companies lose a lot of time to enquiries that were never a fit. Clear information up front, and a few good questions on the form, tends to bring fewer but better conversations.
Proposal follow up. We look at what happens between the consultation and the signature. Renovation decisions take time, and homeowners appreciate a thoughtful follow up rather than pressure. We help set up a simple, tracked process so every proposal gets timely contact, answers to common questions and a clear next step, and your team always knows which projects are still open.
Reviews, referrals and past clients. We look at how you stay in touch with past clients. They are the most likely source of your next project, either directly or through referrals. A review request when the project wraps, an occasional useful note and an easy way to recommend you keep your name in their conversations with friends, neighbours and family who are planning work.
How the seasons move demand
Renovation planning in Canada often starts after the holidays, when homeowners set goals for the year, and consultations build through late winter and spring. Exterior work and additions crowd the warmer months, while kitchens, bathrooms and basements can run through fall and winter. In coastal BC, rain affects exterior schedules more than cold does. We would market interior projects to fill the colder months and start promoting spring work early enough to fill the calendar.
Common questions
We have a waitlist. Do we need marketing?
A waitlist is a good problem. Marketing can still help by improving the quality of projects coming in, so you are choosing work you want at margins that make sense. It also protects you for the day the waitlist shrinks, which can happen quickly when the economy shifts.
How do we stop getting enquiries that are not a fit?
Be clearer, earlier. We would help you explain the types of projects you take on, your process and what homeowners should expect before booking a consultation. Most people appreciate honesty, and those who are not a fit can move on without taking up your evenings.
Is video worth it for renovators?
It can be. Short walkthroughs of finished projects, a quick introduction from the owner and explanations of common decisions help homeowners get to know you before meeting. We would keep production simple and focus on real projects rather than polished advertising.
Can you help if we do design and build, or only build?
Either. The marketing changes depending on whether you offer design services, work with outside designers or mostly build from plans. We would make sure your website and messaging reflect how you actually work, so homeowners arrive with the right expectations.